11th baltic sea tourism forum 2018

14-15 November 2018
in Riga/Latvia

Documentation of the 10th Baltic Sea Tourism Forum 2017


Session 1: Opening

Ms Anne-Marget Hellén, Director of Tourism, Visit Turku
Mr Paavo Virkkunen, Head of Visit Finland
Mr Gerd Lange, Coordinator for Policy Area Tourism, EU Strategy for the Baltic Sea Region

Session 2: Trends in Tourism

Key note: Digitalisation and the future of travel

Ms Anke Domscheit-Berg, Member of Parliament (Deutscher Bundestag), publicist

Key note: Collaboration because it works. The measurable results in sustainable maritime culture.

Ms Annamari Arrakoski-Engardt, Secretary General, John Nurminen Foundation

Building tourist engagement in the era of digitalisation: gamification of tourism products

Prof. Jakub Swacha, Institute of Information Technology in Management, University of Szczecin

Authentic experiences in travelling

Mr Tomi Virtanen, Founder and CEO, Doerz

Session 3: Parallel seminars on priority areas

Seminar 1: From the SDGs towards a Sustainable Tourism in the BSR

Mr Pasi Kuronen, Product development manager, International sales, Kotipellon puutarha
Ms Raili Mengel, Director, Estonian Rural Tourism Organisation (ERTO)
Prof. Hartmut Rein, CEO, BTE Tourismus- und Regionalberatung
Ms Neringa Ulbaite, Advisor, Tourism Policy Division, Ministry of Economy of the Republic of Lithuania
Facilitator: Cinzia De Marzo, Italian lawyer, specialized in European Union Law and Economy and European expert on sustainable tourism and indicators

Seminar 2: Identifying and adopting digitalization best practices to the Baltic Sea Region

Facilitator: Mr Juho Pesonen, University of Eastern Finland

Seminar 3: Developing the Baltic Sea as a common tourism destination: identifying the skillset needed

Ms Daria Akhutina, Council of the Baltic Sea States, Senior Advisor
Ms Jaana Ruoho, Project Manager, Satakunta UAS
Dr. Tomasz Studzieniecki, President, Academia Europa Nostra
Facilitator: Ms Sanna-Mari Renfors, Head of the Research Group, Tourism Business, Satakunta University of Applied Sciences

Session 4: The future of sustainable cooperation and funding

Perspectives for smart transnational cooperation in the Baltic Sea region

Mr Michael Deckert, Senior Consultant, dwif-Consulting

Key-note and discussion: The future of Destination Marketing Organizations (DMOs)

Mr Frank Cuypers, Senior Strategic Consultant, DestinationThink

Project pitching: Good practices of sustainable transnational cooperation

Ms Susanne Marx, Project Manager BalticMuseums: LoveIT!, Stralsund University of Applied Sciences
Ms Sanna-Mari Renfors, Head of the Research Group, Satakunta University of Applied Sciences
Ms Katharina Elisabeth Poser, Research Associate/ PhD Candidate, Rostock University - Institute for Marketing and Service Research
Ms Heidi Tuominen, Project manager, Turku University of Applied Sciences
Ms Inger Harlevi, Project Manager, Interreg Central Baltic HANSA project; Inspiration Gotland
Mr Asko Ijäs, Project designer, Regional Council of Satakunta
Mr Håkan Häggström, Project Manager, Department of Environment, County Administrative Board in Stockholm
Mr Martin Damgaard Larsen, Tourism Consultant, Guldborgsund Municipality, Denmark
Mr Pasi Tuominen, Project Manager, Haaga-Helia University of Applied Sciences

Combined project pitchings

Session 5: Closing

Results of the Baltic Sea Tourism Future Survey
Dr. Juha Kaskinen, University of Turku



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