Topics like sustainability, digitalisation, tourism funding and cooperation, which will have considerable impact on the future development of the Baltic Sea region, are at the centre of discussion of the two days’ anniversary convention.
Selected experts provide professional insights into the topics that determine future developments in the sector. Among others:
- Ms Anke Domscheit-Berg, Member of the Federal Parliament in Germany, shares a glimpse on ‘Digitalisation and the Future of Travel’;
- Ms Annamari Arrakoski-Engardt, Secretary General of the John Nurminen Foundation, provides a key note on ‘Collaboration because it works. The measurable results in sustainable maritime culture.’ and
- Mr Frank Cuypers, Senior Strategic Consultant of the consulting agency DestinationThink, stimulates a discussion on ‘The future of Destination Marketing Organizations (DMOs)’ and sustainable funding models for DMOs.
Moreover, the Forum provides perspectives for smart transnational cooperation and detects requirements for a future competence facility called Baltic Sea Tourism Center (BSTC). The planned BSTC should close a gap between political and operational level, pool knowledge and expertise and bundle the interests of the tourism sector to voice them together on macro regional level. One major aim is also to secure the future implementation of the Baltic Sea Tourism Forum.
Pioneering case studies, seminars and interactive workshops complement inspiring sessions by involving the participants. In addition, the Forum capitalizes on cross-border and transnational projects that are currently implemented in the Baltic Sea region. During a pitching session synergies of selected initiatives will stimulate exchange between projects and different ETC programmes.
The cultural programme of the 10th anniversary provides pleasurable space for exchange, combined with unique experiences for guests and participants of the Forum. The “Renaissance Banquet” in Turku castle and a guided tour through the Finnish history on the banks of Aurajoki River delivers insights into the distant and more recent past of the city of Turku in an exceptional atmosphere and surrounding.
Hosts of the 10th Baltic Sea Tourism Forum are: Visit Turku and the City of Turku, the Regional Council of Southwest Finland, Visit Finland and the Ministry of Foreign Affairs and the Ministry of Economic Affairs and Employment of Finland, in close cooperation with the Mecklenburg-Vorpommern Tourist Board and Policy Area Tourism of the EU Strategy for the Baltic Sea Region as constant organisers of the Forum.