9th baltic sea tourism forum 2016

October 19-20 2016
in Pärnu/Estonia

Selected overview of international projects, initiatives and ideas in the Baltic Sea region

Since 2012, the Baltic Sea Tourism Forum has also developed into a market for new project initiatives and ideas. With the forum in Karlskrona in 2014 a new framework for exchange was developed and should be further established to become an integral part of the annual forum.

Attractive Hardwoods

'Attractive Hardwoods' follows up on results of the SBP 'Hardwoods are good' project and addresses measures to increase the hardwood business opportunities through more vibrant and sustainable tourism use. The partnership has a cross-sectorial orientation with LT, PL and SE organisations from forestry, nature conservation and tourism, land owners included.

The project aims to increase the popularity of the supported hardwood sites as destinations for cross-border ecotourism through: pooled capacities in ecotourism (WP3), products and services customised to the needs of cross-border ecotourism (WP4) and better cross-border marketing of ecotourism products and services (WP5). For that purpose the project will enlarge the hardwood cooperation network, deliver a joint strategic plan to boost the cross-border hardwood ecotourism, deploy new ecotourism products and services via stakeholder interaction, and conduct marketing activities directed at commercial operators.

By combining existing hardwood management expertise, dedicated analyses and studies, stakeholder interfacing, establishing of six hardwood cross-border ecotourism pilot sites and a joint umbrella-type website, the project will deliver consistent best practice results promoting hardwood ecotourism in the South Baltic area.

Interreg South Baltic programme
1.5 milj Euro
1 July 2016—1 July 2019

Contact: Ola Runfors, regional developer Region South Skogsstyrelsen/Swedish Forest Agency
Blekinge district
Box 241, visit Ställverksvägen 5
SE-372 21 Ronneby, Sweden

phone +46 457-455184, sms +46 706 905715
mail ola.runfors[at]skogsstyrelsen[dot]se
web www.skogsstyrelsen.se

Baltic Sea Food

In many regions farmers and small producers have established local food networks to cooperate for marketing and information exchange. Local food nets in all BSR region have highlighted the need for cost-efficient distribution solutions to deliver food products from farms to local restaurant kitchens/shops/industries. The objective of the current project is to create a sustainable B2B distribution model applicable for local food nets established by micro-businesses and SMEs in the BSR area. It enables to establish smooth short supply chains on local level by offering opportunities for growth and improved business performances to SME's in rural areas. The main result is improved capacity of national and regional organizations acting as project partners to support local food nets in business model development and process innovation. It will be achieved through development of B2B distribution model for local food sector supported by a relevant e-platform. The model will be implemented in 10-15 pilot regios in whole BSR area.

Lead partner: Estonian Ministry of Rural Affairs

Partners from: Sweden, Finland, Norway, Denmark, Germany, Latvia, Estonia, Lithuania, (Poland- tbc).


Contact: Raili Mengel, CEO, Estonian Rural Tourism Organisation

ph +372 600  9999
mail eesti@maaturism.ee
web www.maaturism.ee

Baltic Sea Tourism Center - Sustainable development structures for ACTIVE TOURISM

Tourism, especially sustainable, maritime and international, is identified as an important factor for blue and green growth in the EU, however facing common challenges like seasonality. Moreover, the EUSBSR Action Plan states that tourism in the region is non-cooperative, especially due to “an asymmetric readiness to cooperate at transnational level“.

Strategic and political structures have been created with the EUSBSR PA Tourism and the Steering-Committee of national tourism ministries. However, a gap of operational services has to be closed ensuring the involvement of tourism organisations and businesses to realise the green and blue growth potential and to make the destination globally competitive.

The aim of the project is the establishment of an improved cross-border tourism communication and cooperation facilitated by a permanent service unit – the Baltic Sea Tourism Center. It associates key tourism stakeholders and promotes sustainable and international tourism in and beyond the SBR as an intermediate on operational level. In the project a committed and experienced group of partners will (1) set-up operational structures for sustainable tourism communication and cooperation at transnational level (BSTC service unit); (2) investigate, develop and implement sustainable ACTIVE TOURISM products in the green and blue tourism market around cultural and natural heritage assets to extend the tourist season and (3) launch a smart international destination campaign in selected source markets to increase the number of international visitors to the SBR. The selected pilot services (ACTIVE TOURISM products and destination campaign) shall produce best-practices to demonstrate the capabilities of the BSTC service unit for future partners/members.

As a flagship project, the BSTC directly implements the EUSBSR action plan and will have a considerable impact on sustainable and international tourism development in the region.

Lead partner: Mecklenburg-Vorpommern Tourist Board

Partners from: Sweden, Finland, Denmark, Germany, Latvia, Lithuania and Poland

Supported by UNWTO, CBSS, UBC


Contact: Johannes Volkmar, Project Manager International Marketing, Mecklenburg-Vorpommern Tourist Board

ph +49 (0)381 40 30 663
mail j.volkmar[at]auf-nach-mv[dot]de 
web www.auf-nach-mv.de

Coastal Angling Tourism - a development chance for the South Baltic Region

Coastal angling tourism serves as a niche offer in seasonal overarching development potential for the tourism industry in the southern Baltic Sea, particularly for regions lacking in infrastructure. In 2006, angling tourists in Germany alone accounted for 163.000 visitors with a direct spending of approx. 1000 € per angler and year. Considering the expenditures for not only coastal angling activities (e.g. dining), angling tourism can have significant impact on the economy of coastal communities. Despite the market potential it is not selectively merchandised. Offers do not exceed local and individual activities of single providers and the usual word-of-mouth communication.

With this in mind, the project will begin with analysing supply and demand structures. Examples of successful angling tourism concepts will be identified and development goals will be agreed. Based on this, concepts for sustainable coastal angling tourism in the southern Baltic Sea will be developed. They will then be combined in an online platform and merchandised.

Lead partner: University of Rostock


Contact: Prof. Dr. Martin Benkenstein, University of Rostock, Faculty of Economic and Social Sciences, Chair of Service Management, Institute of Marketing and Service Research

ph +49 381 498-4376 / 4377
mail martin.benkenstein@uni-rostock.de 

Fish Markets - Small coastal fishery and its heritage as significant potential for tourism destination development

Along the South Baltic Sea coast line there are many beautiful places which are characteristic for the region: small coastal fishery harbours, a variety of fishing boats, active fishermen, smoke houses, historical remainings from a rich fishery heritage and traditions which have been dominant over centuries. Although these places are real treasures and almost "exotic" especially for tourists from the inlands, they are often ignored, unattended and not touristically utilised. The project “Fish markets” aims at valorisation of these significant potentials for further developing the South Baltic region into a sustainable tourism destination. To attract more tourists to the region, partners will set up several events and new services and offers, based on small coastal fishery, its heritage, products and traditions: e.g. fish markets, fish sales days or fish season events in spring and autumn, to prolong the tourism season. A common frame concept will be developed and adapted to concrete local conditions. Steps to improve the existing strategic plannings for harbour areas shall be initiated, to attract more tourists. As a precondition, it is necessary to establish cross-sectoral cooperations between fishermen, municipal staff, gastronomy (with a view to regional fish cuisine), tourist boards and tourism service staff. Qualification and training courses by experienced experts in event management and marketing will be provided. The project will contribute to cross-border cooperation - to support the image- and destination building in the SB area, as an attractive tourism destination, based on the potential of small coastal fishery and its heritage. Joint cross-border branding and marketing strategies will be developed and implemented. Diverse marketing tools will attract tourists and inhabitants to visit the fishery harbours in the SB area and will provide information, e.g. “Fish sales guides”, a “Cook book - fish cuisine in the South Baltic Region” and online services.


01.07.2016 – 30.06.2019

Lead Partner   

University of Greifswald, Institute of Geography
Makarenkostrasse 22


University of Greifswald, Institute of Geography
Tourism Association Vorpommern e. V.
Small coastal fishermens' association Hiddensee
Economic Development Corporation Vorpommern
ländlichfein - association supporting the culinary heritage & regional organic products
Association of the Small Coastal Fishers of Mecklenburg-Vorpommern Region
West Pomeranian University of Technology, Szczecin, Faculty of Food Sciences and Fisheries
Ustka Town Municipality
Municipality of Darłowo
Zachodniopomorskie Voivodeship
Administration of Šilutes District Municipality

Associated Partner

Mieleńska FLAG - Fishing Local Action Group
Darłowska Fish Producers Group and the Shipowners' Fishing Boat
The Port Authority of Darlowo limited liability company
Small-scale low impact fishing association, FSK

Betina Meliss, University of Greifswald, Institute of Geography

phone +49.3834.864541

mail meliss@uni-greifswald.de

To be continued...